mci group, the independent global marketing communications group with a human-first approach, presents its 2024 company report. The report captures the group’s vision for a future where innovation is powered by technology, guided by people, and aligned with sustainable growth. With operations in 34 countries, mci group delivered 5,100 client projects for 1,210 clients, generating €574.5 million in turnover and earned 42 industry awards for excellence in marketing, events, and innovation.
Scaling innovation through technology
Last year, mci group accelerated its adoption of AI to enhance creativity and operational efficiency. The integration of smart technology into content creation, data intelligence, and event experiences helped drive major gains:
- SwitchAI, the group’s intelligent LMS, increased learning engagement by 70%.
- Early adoption of Microsoft 365 Copilot greatly enabled team collaboration and insight generation.
- The group maintained its leadership in cybersecurity, achieving an exceptional CyberVadis score of 923/1,000 and renewing its ISO 27001 and ISO 27701 certifications for information security and privacy management.
Advancing growth through human potential
The group deepened its focus on employee development and transformational leadership, delivering:
- 10,700 hours of learning.
- More than 1,200 employees participated in well-being and DEI&B programme initiatives.
- Most talents completed GenAI readiness training, and 141 employees were trained in sustainable practices.
- Leadership diversity grew, with 53% of senior management positions now held by women.
- The group’s employee Net Promoter Score (eNPS) reached 31, with 88% of employees expressing pride in working for mci group.
Delivering on sustainability commitments
In 2024, mci group strengthened its leadership in sustainability:
- Earning an EcoVadis Silver Medal with a score of 67/100, placing the group among the top 15% of companies assessed worldwide.
- Over 10,000 suppliers now adhere to mci group’s Supplier Code of Conduct.
- The group remains committed to publishing science-based targets (SBTi) by 2026 and is introducing mandatory ethics training for all employees in the coming year.
Strengthening global presence and industry leadership
- In 2024, mci group expanded its global operations through strategic acquisitions of ESN (Brussels), aNd Logisticx (Canada), and matter (France). New offices in Mexico and Colombia further strengthened the group’s LATAM presence.
- A standout achievement of the year was Le Club France at the Paris 2024 Olympic and Paralympic Games – the largest fan zone, welcoming nearly 850,000 visitors and showcasing mci group’s experiential expertise.
- The group celebrated a major milestone with the induction of Group President Robin Lokerman into the Events Industry Council Hall of Leaders.
‘Our commitment to innovation is driven by purpose, ensuring that every engagement, every strategy, and every initiative contributes to a more connected, inclusive, and sustainable world. As we move forward, we will continue to embrace new possibilities, lead with bold ideas, and celebrate the power of many. Together, we are not just shaping the future — we are creating it, ‘ says Sebastien Tondeur, Chief Executive Officer.
Discover the comprehensive document that encompasses both mci group`s company progress and sustainability report: mcigroupreport.com
