Measuring Event ROI with beamian: Driving Event Success

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beamian’s Approach to Addressing ROI Challenges

beamian implements a customized solution, focusing on each stage of the event journey for accurate ROI assessment:

Step 1: Comprehensive Data Collection

Smart Badges for Physical Attendees: Beamian equipped attendees with RFID-enabled badges to capture in-person engagement. These badges allowed precise tracking of attendance at sessions and interactions at exhibitor booths.

Virtual Analytics for Online Attendees: Through Beamian’s virtual tracking tools, attendee behaviors such as session attendance, Q&A participation, and live polling captures and syncs with on-site data.

With the data on your side, check the 7 crucial kpis to measure your event success.

Step 2: Real-Time Dashboards for Instant Visibility

Unified Dashboard: Beamian’s dashboard provides a centralized view of attendee engagement, sales, and lead generation metrics. Organizers could make adjustments based on real-time insights, improving engagement and satisfaction as the event unfolds.

Step 3: Post-Event Feedback and Analytics

Automated Feedback Collection: Tailored feedback forms, customized to each attendee’s event journey, are distributed to capture satisfaction levels and suggestions for improvement. This streamlined feedback system enhances data quality for better post-event analysis.

Consolidated Data Reporting: beamian’s reports your event data so you can see the impact of attendee engagement, session popularity, and lead generation efforts. 

Through beamian’s tailored solutions, organizers will be able to report improvements in engagement, lead quality, and overall satisfaction. Feedback from the events highlights beamian’s impact on data accessibility and strategic insights, which contributes to a more efficient and engaging event experience. Attendees praise the interactive tools and personalized sessions enabled by beamian’s platform contributing for a better overall event experience.

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