While leaks and speculation about the new iPhone have been popping up everywhere lately, one question could resolve all the others: When will the iPhone 17 be released?
Once the rumored iPhone 17 — as well as the iPhone 17 Air, Pro and Pro Max — is revealed, we’ll be able to confirm speculation about colors, display, cameras and more. We’ll also learn how much the new iPhone will cost, which is also still up in the air, thanks in part to looming tariffs.
Based on previous releases, the new iPhone will be announced in September, but the exact dates for the announcement, preorder and release are still the subject of speculation.
We’ve sifted through the whispers, analysis and guesses so you can make a date to get your hands on the new iPhone.
Read more:Â Should You Buy an iPhone 16 or Wait for the iPhone 17?
Watch this: Hey, Apple: Steal These S25 Edge Features for a Skinny iPhone
When will the iPhone 17 be released?
For nearly a decade, Apple has announced its new iPhone lineup in early September. (The only exception was during COVID, when the release was pushed back to Oct. 23, 2020, for the iPhone 12 and 12 Pro and Nov. 13, 2020, for the iPhone 12 Mini and 12 Pro Max.)
Historically, Apple has made the announcement on the first Tuesday of September after Labor Day, according to CNET Senior Editor Patrick Holland, who’s reviewed mobile phones for a decade. However, the first Tuesday in 2025 is the day after Labor Day, so Apple could push the dates for its iPhone event to Wednesday, Sept. 3, or Tuesday, Sept. 9. That would mean a release date of Sept. 12 or 19, Holland said.
In his Power On newsletter on July 13, Bloomberg’s Mark Gurman said that the announcement should come Sept. 9 or 10. Â
And because the new iPhone typically becomes available for preorder the Friday after, the preorder date could be either Sept. 5 or 12.Â
Here’s a chart for the release dates of previous iPhone models:
Previous iPhone release dates
| iPhone series | Announcement | Preorder | Release |
|---|---|---|---|
| iPhone 16E | February 19, 2025 | February 21, 2025 | February 28, 2025 |
| iPhone 16 series | September 9, 2024 | September 13, 2024 | September 20, 2024 |
| iPhone 15 series | September 12, 2023 | September 15, 2023 | September 22, 2023 |
| iPhone 14 series | September 7, 2022 | September 9, 2022 | September 16, 2022 |
| iPhone 14 Plus | September 7, 2022 | September 9, 2022 | October 7, 2022 |
| iPhone SE | March 8, 2022 | March 11, 2022 | March 18, 2022 |
| iPhone 13 series | September 14, 2021 | September 17, 2021 | September 24, 2021 |
Here’s a chart for the potential dates based on past schedules. These are not official dates from Apple:Â
Potential iPhone 17 schedule
| Announcement | Preorder | Release |
|---|---|---|
| Wednesday, September 3 | Friday, September 5 | Friday, September 12 |
| Tuesday, September 9 | Friday, September 12 | Friday, September 19 |
Will all of the new iPhones be released in the fall?
Based on last year’s release, Apple may release everything in the fall except its least expensive option — this year, the iPhone 16E. The iPhone 16E was released in February, and Apple is widely expected to follow the same format for the rumored iPhone 17.
That would mean the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air and the iPhone 17 base model — if that’s the lineup — would be released in September. The iPhone 17E — if it exists — would be released in February.
Apple’s future iPhone release dates
Apple is expected to change its release format with the rumored iPhone 18. Reports suggest that Apple will only release higher-end models in fall 2026 — iPhone 18 Pro, Pro Max, Air and a rumored new foldable iPhone — and release the rest of the line in winter 2027.
Why does Apple split iPhone release dates?
By pushing its top-of-the-line Pro and Pro Max models in September, Apple can capture much of the holiday shopping season. Releasing the more basic models in the winter allows a second crest of excitement, but diehard fans and holiday shoppers will have already spent their money on the pricier models in the fall.
